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Demand Centre
& Operations


Strategists, Planning
& Content Creators


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How we got conned by evangelical celebrity marketers.

March 4, 2017

Picture the scene. A huge event in London, San Francisco or Berlin. An overly-enthusiastic marketing visionary takes to the stage to preach to his congregation. Daftpunk provide the thumping bass.

The crowd whoops and hollers and applauds, and promises to buy more tickets and licences and books. They hold up their branded thermo-coffee mugs and wear their lanyards (complete with flare and pin badges) like a badge of honour. They are true converts to the ways of [insert celebrity/company name here]. They are the chosen ones.

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We built a Marketing A.I. and it’s scary

by Justin Hall | March 15, 2017

We built a Marketing A.I. and it’s scary…

Scary good I mean. I’ve stayed schtum on the topic until now because – well because we’ve only gone ahead and actually done it. So we….Read More

Top 5 Marketo Tips, Tricks ‘n’ Hacks

by Tom Oakley

As a Marketo Certified Expert having spent more than two years getting down-and-dirty with marketing automation I’ve learned a few little crafty tips and tricks that make my life….Read More

Does B2B marketing really even matter?

January 10, 2017

I mean you probably do right, hopefully your career hasn’t been a total waste of time. And you brighten the place up with your trendy tattoos, folky-electro music, beards and endless vaping.
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Protocol is trusted by great B2B brands including:




data points
Strategic Advisory
Marketo Campaigns
Data Sciences


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Virgin Media Business

  • The Challenge

    Virgin Media Business needed to better connect with their SMB audience through messaging and effective nurture.

  • The Solution

    Build out SMB personas with Messaging Frameworks and Value Proposition Development, Content Audit & Marketing Automation Nurture Strategy.

  • Results

    Fully developed Nurture Strategy Strategy with MQLS increased by 22%.

  • Testimonial

    “Protocol did a fantastic job helping us build out our marketing automation and nurture strategy – they clearly know their stuff inside out, would recommend highly!”
    – Scott Wilkinson, VMB

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Adobe Summit EMEA | The Digital Marketing Conference

Wed, May 10, 2017 9:00am – Thu, May 11, 2017 5:00pm
ICC ExCeL London

The premier event for digital marketing professionals, Adobe Summit has the latest insights from the world’s leading digital marketing experts. Discover new strategies to transform your business and deliver customer experiences that are personal, engaging and consistent across every device — experiences that build lasting customer loyalty.

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Ignite 2017 (formerly The B2B Marketing Summit)

Thursday, June 22, 2017 8:00am – 7:00pm
The Business Design Centre, London

Over the last 8 years the B2B Marketing Summit has grown to become the single largest event of its kind in Europe.
In 2017, the B2B Summit will become B2B Marketing Ignite, a one day event for everyone in B2B who wants to propel their career, fire-up their marketing results, spark new ideas and really shine in 2017.

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Content Marketing World 2017 Conference & Expo

Thu, Oct 5, 2017 1:00pm – Sun, Oct 8, 2017 2:30pm
Huntington Convention Center of Cleveland

Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry.
You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience.

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