The Top 3 Unspoken B2B Marketing Trends for 2016
January 27, 2016
Some of us (the bouncy, smiley, happy types) could argue there’s never been a better time to be a B2B marketer, others (the despondent Debbie-downers) could argue that our industry has become overwhelmingly complex, a technical, political cat-herding, eye-rolling, face-palming stress-fest.
One thing we can all hopefully agree on is the blistering pace of change we’ve all had to face (and embrace) in our little corner of the marketing world, nervously trying to keep pace with it all.
It’s de rigueur at this contemplative time of year to share our thoughts on where we’re all headed. The trends, the ambitions, the challenges that we all face – you know, so we can get all our ducks on the same hymn sheet, make the right decisions, fix the squeeky bits and plan for the year ahead.
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