Campaign Architecture & Personas


One of the biggest challenges modern marketers face is the ability to architect a carefully crafted, multi-channel and highly personalised customer experience - moving from the one-off tactical to the truly immersive, adaptive and relevant experience customers expect.


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Persona Development


 

Understanding your audience is everything

Truly understanding your audience often unlocks the potential of a truly great campaign. Mapping out the key questions, essential calls to action and content, and answering the questions they're looking for enables a truly engaging customer experience.
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Customer Journey Touchpoints


 

Mapping Customer Experience touchpoints to the buyer's journey

Protocol has spent years refining and researching the customer journey stages and key decision points. Our Artificial Intelligence and Machine Learning tools have enabled us to analyse tens of thousands of successful buyer journey's from multiple campaigns helping us build informed and high-performing campaigns.
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Customer Journey & Content Touchpoints

UX & Storyboards

Customer Journey Key Content

Protocol data and frameworks are a great starting point for building a new campaign.

UX & Storyboards

Touchpoint and Timeline Logic Flow

Omni-Channel Campaign Plays and Workflows, the essential blueprints for developing Marketing Automation campaigns.

UX & Storyboards

Persona and Profiling Analysis

Key persona analysis and profiling to help inform content briefs and paid, inbound and social media campaigns.

CHANNEL EVOLUTION OVER THE DECADES

How marketing & advertising channels Became more complex, diverse and sophisticated

70 & 80's

Events

Direct Fax

Direct Mail

Telephone


TV

Radio

Print

Physical Display

90's

Email

SMS

Events

Direct Fax

Direct Mail

Telephone


TV

Radio

Print

Physical Display

Online Display

Search / Directories

Website

00's

Mobile Email

Instant Messaging

Email

SMS

Events

Direct Fax

Direct Mail

Telephone


TV

Radio

Print

Physical Display

Online Display

Search / Directories

Website

Landing Page/Microsites

Webinars

Online Affiliates/Associations

Online Video

Paid Search

Wikis

10's

Social Messaging

Group Messaging

Mobile Email

Instant Messaging

Events

Direct Fax

Direct Mail

Telephone


TV

Radio

Print

Physical Display

Online Display

Search / Directories

Website

Landing Page/Microsites

Webinars

Online Affiliates/Associations

Online Video

Paid Search

Wikis

Blogs / Podcasts

Social Media

Online Community Networks and Forums

Mobile Advertising

Widget/App Alerts/Notifications

Online Review Sites

Twitter / Vine / Periscope

Know they customer

Rule #1. Research, understand and build the experience your customer expects and deserves.
 

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