Campaigns
0
Launched

customers
0
engaged

mqls
0
delivered

data points
0
analysed
Sales & Marketing Alignment
Eloqua Optimization
Campaign Design

Data Sciences

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Google SMB EMEA

  • The Challenge

    To help Google optimise the B2B lead process, integrate with MAP and focus on High Potential ABM Accounts and Opportunities.

  • The Solution

    Re-architect the Lead Taxonomy with Marketing Automation, CRM and other platforms in mind. Run S&M Workshops.

  • Results

    Greatly improved Sales Accepted Leads (78% from 29%). Increased Pipeline Velocity of 32%, Closer Alignment between Sales and Marketing Teams.


LEAD VELOCITY - +32%

SAL CONVERSIONS - +78%
Strategic Advisory
Marketo Campaigns
Data Sciences
Demand Centre Optimisation
Benchmarking & Analytics

Xerox Global Demand Centre

  • The Challenge

    Xerox needed to optimise Marketo, build an improved Demand Centre Engine and implement Advanced Nurture Campaigns across EMEA.

  • The Solution

    This multi-year engagement saw Protocol implement a full advisory and consultancy service from Managed Marketo Services to Best Practice Advice.

  • The Results

    Best-in-class data strategy plus scalable/re-usable Marketo campaign design touching millions of prospects.

  • Testimonial

    “We’ve worked with Protocol on a variety of strategic and operational Demand Generation projects, we find the combination of their practical experience  and technical know how provide the right balance of support. The personal and hands on approach of Protocol is appropriate to our current needs and development.”
    – Xerox, Richard Jephcote, VP International Sales Operations.

Strategic Advisory
Marketo Campaigns
Data Sciences

+0%
MQL's

Virgin Media Business

  • The Challenge

    Virgin Media Business needed to better connect with their SMB audience through messaging and effective nurture.

  • The Solution

    Build out SMB personas with Messaging Frameworks and Value Proposition Development, Content Audit & Marketing Automation Nurture Strategy.

  • Results

    Fully developed Nurture Strategy Strategy with MQLS increased by 22%.

  • Testimonial

    “Protocol did a fantastic job helping us build out our marketing automation and nurture strategy – they clearly know their stuff inside out, would recommend highly!”
    – Scott Wilkinson, VMB

Audience Definition
Customer Research
ABM Ideal Customer Profiles

TIBCO EMEA DEMAND CENTRE

  • The Challenge

    TIBCO needed to urgently define and refine their customer understanding to better development ABM style programmes for the marketing and sales teams.

  • The Solution

    Protocol undertook an extensive qualitative and quantitive customer research and analysis piece looking to identify key characteristics of successful EMEA customers including interviews and data sciences.

  • The Results

    Protocol was able to produce a Ideal Customer Profile pack highlighting key trends and opportunities allowing for a considered Account Based Marketing approach with Sales.

  • Testimonial

    “It’s a pleasure working with Protocol, a company that likes to become your business partner rather than just a vendor providing a service. The team at Protocol are open, honest and transparent, always working hard to ensure the successful execution of the project. I would recommend Protocol as a company that offers a wide range of marketing services.”
    – Evanna Kearins Taheny, Senior Director Marketing, EMEA