Our Story


Protocol is the leading UK B2B advisory, research and consultancy practice. We have three practice areas that focus on Demand Centre Operations, Strategic Best Practice and Marketing Technologies – all coming together to provide marketers with the insights, tools and resource to deliver excellence in B2B marketing.

We endeavour to simplify complex methodologies and technologies to make them easy to understand and implement. We build simple but effective and proven templates and tools to help marketers work more confidently and efficiently.

We use facts and evidence to help inform and shape our thinking and advice without agency or partner bias. Our unique advisory model combines hundreds of years of Analyst and Consultant experience in the form of Assessments, Advisory Services and Mentoring, Hands-On Consulting, Data Sciences and Fully Managed Services.

Our goal is simple. We want to Empower Marketers with the skills, knowledge and confidence to constantly learn, adapt and improve. Our company was formed with the mission to Find and Share the Truth in B2B Marketing – a direct remedy to the wealth misinformation that assaults the modern marketer daily.

Our Core Values

Always in Beta

Our industry constantly evolves and so do we; never standing still and taking an iterative ‘always innovating, always learning’ approach. Protocol leads the way on game-changing critical thinking in B2B marketing best practice.


MarTech Pioneers

Technology has changed the way customers research and buy your services. Protocol has a rich heritage in finding new ways leveraging, adopting, optimising and even inventing new marketing technologies and data sciences from Artificial Intelligence to Marketing Automation.

easy to work with

We pride ourselves on our reputation for being easy to work with – with every Analyst interaction being approached with patience, humility and integrity. Our analysts are there to provide advice and the extra support you need to feel confident and succeed.


A trusted network

We are the sum of our combined knowledge and experience. New ideas, experience and perspectives is critical to our success which is why we continue to invest in growing, leveraging and developing our global analyst and partner network.