Europe's Leading Marketing Technology Practice

Protocol is an award-winning consultancy that empowers global brands to drive growth and deliver exceptional customer experiences through innovative technologies, data and analytics.

Special Report : How to unlock the potential of marketing automation

Latest from Protocol

Read Beginners Guide to Marketing Automation on Kindle

Read: Is it time to Kondo your Marketing?

Read: How Content Marketing Killed Marketing Blog

When is a click not a click? The impact of bots.

Spam bot scanners protect many of us at home and work, clicking one or more links in every email sent to us to decide if it’s safe from phishing scams, before being allowed to deliver to our inboxes for us to open.

Free Click Bot Guide & CHECKLIST

limited time only - free powerpoint template

Planning, documenting and sharing your marketing automation campaigns can be a real headache, remembering all of the details, logic, possible workflows and outcomes.

Free Marketing Automation Workflow Template

MARKETO SKY, ABM AND PREMIUM UPDATES FOR 2019

The latest 2019 Marketo Roadmap updates are explored including Account-Based Marketing and Sales Engage.

READ OUR MARKETO 2019 FEATURE UPDATE GUIDE

How and why are companies re-evaluating their approach to content

All the evidence we have (looking at successful campaign architecture) suggests much less content is needed that many think (often 4-6 touches of digital content is the Goldilocks sweet spot).

HOW CONTENT MARKETING KILLED MARKETING BLOG

Download our Essential Campaign Playbook Menu

Our campaign playbook menu is one of the essential frameworks we use to help prioritise and plan multi-channel, multi-objective campaigns for marketing automation.

Download the Playbook

Manage your projects better with this template

You don't need fancy software to manage your key tasks, milestones and deliverables with our free Excel template - pre-loaded with essential tasks.

Download Project Template

Beginners Guide to Marketing Automation Free eBook

Get to grips with the basics of marketing automation, how it evolved from CRM and email marketing into a must-have technology, the benefits for small and large organisations, an in-depth look at how it works, and finally best platforms compared and ranked.

Download the Free eBook

FREE REVERSE WATERFALL CALCULATOR

Plan better campaigns and develop stronger goals, forecasts and KPIs with our free Reverse Waterfall Campaign Calculator. Ideal for Eloqua and Marketo digital touchpoint campaigns.

Download the Calculator

Free Microsoft Excel Content Audit Template

Delivering successful multi-channel campaigns rely on having the right content in the mix, ensure that customers are given the right message at the right time in the right way.

Download Content Audit XLS Template

Discover what's new in the 18D release of Eloqua for 2019.

All new landing page designer, SalesForce integrations and improved reporting.

Discover Eloqua 2019 New Features for 2019

Connect with us

Need an Eloqua, Marketo or Mailchimp Agency?Speak to a marketing automation consultant today

Download our new 2019 Customer Journey Template

See how Protocol marketing automation services help digitally transform organisations

About Protocol

MARKETING AUTOMATION TECHNICAL CONSULTING

Protocol is the leading UK agency in helping companies across Europe select, plan, implement and optimise Marketing Automation platforms such as Oracle Eloqua, Marketo and Mailchimp.

Technical Consulting

Campaign Architecture Design & PERSONAS

Protocol strategic services help organisations plan, research and optimise cutting edge customer experiences leveraging buyer journey's, digital personas and omni-channel campaign architecture.

Strategic Services

Research, Benchmarks, Training & Frameworks

Protocol research, benchmarks, tools and frameworks have helped marketers at some of the worlds leading brands make informed decisions with simple, accessible resources.

Resources & Insights

What is Marketing Automation?

Global marketing automation software enables marketers to develop highly personalised and targeted customer messaging, develop automated customer journey workflows with individualised triggers based on customers personas, purchase history, behaviours, interests and stage of the customer journey.

Marketing automation isn't just about email marketing and landing pages, it can improve your marketing efforts with genuine marketing roi, build marketing databases, capture and enrich prospect data and align marketing and sales together with prioritised leads.

Read our Beginners Guide to Marketing Automation

Download our Free Kindle eBook

Protocol Workflow Automation Template ideal for planning lead generation and B2B marketing campaigns built in Adobe Marketo or Oracle Marketing Cloud

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