Protocol helps senior marketers transform their digital customer experience by leveraging marketing automation.


Protocol is a specialist Oracle Eloqua and Adobe Marketo Marketing Automation Agency that empowers marketers to deliver digital transformation by leveraging and optimising marketing automation platforms to deliver personalised and exceptional customer experiences, increase leads and revenue, shorten sales cycles, drive operational efficiencies and use automated workflows to nurture prospects using our range of strategic consulting, best-practice research, models, frameworks and technical know-how.


Protocol is Trusted by global brands including:

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Oracle Eloqua Silver Partner Adobe Marketo Agency Partner

Latest from Protocol

UX & Storyboards

DOWNLOAD THE NEW PROTOCOL PERSONA TEMPLATE

Developing Personas and Profiling your ideal customer can be tricky. Discover the Agile Persona Protocol to rapidly deploy effective campaigns.
Download Template
UX & Storyboards

NEED HELP ADOPTING MARKETING AUTOMATION?

New to Marketing Automation? Fear not, Protocol gives you the essential low-down on what it is, how it works and whether its right for your business.
Workshops
& TRAINING
UX & Storyboards

AUTUMN PROTOCOL INDEX BENCHMARKING FIGURES

A lot has happened with GDPR and our latest Protocol Index Benchmarks make for an interesting story. Explore the latest industry figures here.
PROTOCOL INDEX BENCHMARKS

See how Protocol marketing automation services help digitally transform organisations

About Protocol
UX & Storyboards

MARKETING AUTOMATION TECHNICAL CONSULTING

Protocol is the leading UK agency in helping companies across Europe select, plan, implement and optimise Marketing Automation platforms such as Oracle Eloqua, Marketo and Mailchimp.

Technical Consulting
UX & Storyboards

Campaign Architecture Design & PERSONAS

Protocol strategic services help organisations plan, research and optimise cutting edge customer experiences leveraging buyer journey's, digital personas and omni-channel campaign architecture.

Strategic Services
UX & Storyboards

Research, Benchmarks, Training & Frameworks

Protocol research, benchmarks, tools and frameworks have helped marketers at some of the worlds leading brands make informed decisions with simple, accessible resources.

Resources & Insights

What is Marketing Automation?

Global marketing automation software enables marketers to develop highly personalised and targeted customer messaging, develop automated customer journey workflows with individualised triggers based on customers personas, purchase history, behaviours, interests and stage of the customer journey.

Marketing automation isn't just about email marketing and landing pages, it can improve your marketing efforts with genuine marketing roi, build marketing databases, capture and enrich prospect data and align marketing and sales together with prioritised leads.


Read the Beginner's Guide to Marketing Automation
Protocol Campaign Architecture Model

Protocol Workflow Automation Template ideal for planning lead generation and B2B marketing campaigns built in Adobe Marketo or Oracle Marketing Cloud

Never miss the research, tools, templates and insights that matter.


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