MODERN MARKETING for the modern buyer
The modern buyer. Working anywhere and everywhere, always on and always connected. Infinitely informed and engaging with brands on their terms.
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Protocol is a Marketing automation and campaign architecture consultancy that helps leading brands deliver world-class digital customer experiences.
Marketing Automation enables us to build highly personalised data-driven customer experiences that improve customer engagement, deliver more leads, increase revenue, improve retention, shorten sales cycles and drive operational efficiencies with repeatable and scalable automated workflows.
Protocol is Trusted by global brands including:
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MARKETING AUTOMATION TECHNICAL CONSULTING
Protocol is the leading UK agency in helping companies across Europe select, plan, implement and optimise Marketing Automation platforms such as Oracle Eloqua, Marketo and Mailchimp.
Campaign Architecture Design & PERSONAS
Protocol strategic services help organisations plan, research and optimise cutting edge customer experiences leveraging buyer journey's, digital personas and omni-channel campaign architecture.
Research, Benchmarks, Training & Frameworks
Protocol research, benchmarks, tools and frameworks have helped marketers at some of the worlds leading brands make informed decisions with simple, accessible resources.
What is Marketing Automation?
Global marketing automation software enables marketers to develop highly personalised and targeted customer messaging, develop automated customer journey workflows with individualised triggers based on customers personas, purchase history, behaviours, interests and stage of the customer journey.
Marketing automation isn't just about email marketing and landing pages, it can improve your marketing efforts with genuine marketing roi, build marketing databases, capture and enrich prospect data and align marketing and sales together with prioritised leads.
Read our Beginners Guide to Marketing Automation
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