MODERN MARKETING for the modern buyer

The modern buyer. Working anywhere and everywhere, always on and always connected. Infinitely informed and engaging with brands on their terms.


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see protocol live on stage at the b2b expo 2019

Protocol are back this year for Europes largest marketing and networking event with two live on stage sessions discussing essential toolkits and strategies.
Register now for your Free Tickets
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limited time only - free powerpoint template

Planning, documenting and sharing your marketing automation campaigns can be a real headache, remembering all of the details, logic, possible workflows and outcomes.
Free Marketing Automation Workflow Template
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The latest 2019 Marketo Roadmap updates are explored including Account-Based Marketing and Sales Engage.
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Join us at Get Stacked - 21st March 2019

Come and meet us at this years B2B Marketing Event 'Get Stacked', we'll be live on stage and answering any questions you have on MarTech and Campaign Architecture.
Register now for your tickets
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Download our Essential Campaign Playbook Menu

Our campaign playbook menu is one of the essential frameworks we use to help prioritise and plan multi-channel, multi-objective campaigns for marketing automation.
Download the Playbook
Project Plan Template

Manage your projects better with this template

You don't need fancy software to manage your key tasks, milestones and deliverables with our free Excel template - pre-loaded with essential tasks.
Download Project Template
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Protocol Nominated for Business Awards

Protocol are delighted to be nominated for the Award of Best Technology Business at the MKBAA Awards 2019.
MKBAA Awards 2019
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Plan better campaigns and develop stronger goals, forecasts and KPIs with our free Reverse Waterfall Campaign Calculator. Ideal for Eloqua and Marketo digital touchpoint campaigns.
Download the Calculator
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Free Microsoft Excel Content Audit Template

Delivering successful multi-channel campaigns rely on having the right content in the mix, ensure that customers are given the right message at the right time in the right way.
Download Content Audit XLS Template

Protocol is a Marketing automation and campaign architecture consultancy that helps leading brands deliver world-class digital customer experiences.

Marketing Automation enables us to build highly personalised data-driven customer experiences that improve customer engagement, deliver more leads, increase revenue, improve retention, shorten sales cycles and drive operational efficiencies with repeatable and scalable automated workflows.

Protocol is Trusted by global brands including:

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Oracle Eloqua Silver Partner Oracle Eloqua Silver Partner

Discover what's new in the 18D release of Eloqua for 2019.

All new landing page designer, SalesForce integrations and improved reporting.
Discover Eloqua 2019 New Features for 2019
Connect with us

See how Protocol marketing automation services help digitally transform organisations

About Protocol
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Protocol is the leading UK agency in helping companies across Europe select, plan, implement and optimise Marketing Automation platforms such as Oracle Eloqua, Marketo and Mailchimp.

Technical Consulting
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Campaign Architecture Design & PERSONAS

Protocol strategic services help organisations plan, research and optimise cutting edge customer experiences leveraging buyer journey's, digital personas and omni-channel campaign architecture.

Strategic Services
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Research, Benchmarks, Training & Frameworks

Protocol research, benchmarks, tools and frameworks have helped marketers at some of the worlds leading brands make informed decisions with simple, accessible resources.

Resources & Insights

What is Marketing Automation?

Global marketing automation software enables marketers to develop highly personalised and targeted customer messaging, develop automated customer journey workflows with individualised triggers based on customers personas, purchase history, behaviours, interests and stage of the customer journey.

Marketing automation isn't just about email marketing and landing pages, it can improve your marketing efforts with genuine marketing roi, build marketing databases, capture and enrich prospect data and align marketing and sales together with prioritised leads.

Read our Beginners Guide to Marketing Automation


Download our Free Kindle eBook
Protocol Campaign Architecture Model

Protocol Workflow Automation Template ideal for planning lead generation and B2B marketing campaigns built in Adobe Marketo or Oracle Marketing Cloud

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