Protocol is an award-winning, digital marketing consultancy that helps global brands build high-performing growth strategies with the latest marketing technology platforms including SEO, PPC, Automation and Nurture.
The customer journey is the process that a consumer goes through when interacting with a product or service. It includes every touchpoint a customer has with a brand, from initial awareness to post-purchase follow-up. The concept of the customer journey has evolved over time, with various models and frameworks being introduced to help businesses understand and optimise their customer experiences.
How does your platform stack up? 100 things to consider Marketing automation platforms offer a wide range of features to help businesses streamline their marketing processes, engage with their audience, and drive more revenue. By understanding these features and how they can benefit your business, you can make informed decisions when choosing a marketing automation […]
Your essential guide to MarTech jargon. Alright, folks, buckle up for a wild ride through the crazy world of marketing technology! Here's an A-Z glossary of all the buzzwords and jargon you need to know. A - AI: No, not a reference to Arnold Schwarzenegger's robotic doppelganger. AI stands for artificial intelligence, the technology that's […]
AI can help your marketing team do more with less. Marketing has undergone a massive transformation in the past decade, with the advent of digital technologies, social media, and artificial intelligence. However, with these changes come new challenges, including budget and resource constraints. In 2023, marketing teams are likely to continue to face these challenges […]
Generating leads often relied on form-fills in B2B, here's our top tips. Forms are a crucial element of B2B lead generation, enabling marketers to capture valuable contact and company information from potential customers. However, form gating – the process of requiring users to provide certain information before accessing content – can be a contentious issue. […]
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