Europe's Leading Marketing Technology Practice

Protocol is an award-winning consultancy that empowers global brands to drive growth and deliver exceptional customer experiences through innovative technologies, data and analytics.


Special Report : How to unlock the potential of marketing automation

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See how Protocol marketing automation services help digitally transform organisations

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MARKETING AUTOMATION TECHNICAL CONSULTING

Technical Consulting

Protocol is the leading UK agency in helping companies across Europe select, plan, implement and optimise Marketing Automation platforms such as Oracle Eloqua, Marketo, Pardot and Mailchimp.

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Campaign Architecture Design & PERSONAS

Protocol strategic services help organisations plan, research and optimise cutting edge customer experiences leveraging buyer journey's, digital personas and omni-channel campaign architecture.

Strategic Services
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Research, Benchmarks, Training & Frameworks

Protocol research, benchmarks, tools and frameworks have helped marketers at some of the worlds leading brands make informed decisions with simple, accessible resources.

Resources & Insights

What is Marketing Automation?

Global marketing automation software enables marketers to develop highly personalised and targeted customer messaging, develop automated customer journey workflows with individualised triggers based on customers personas, purchase history, behaviours, interests and stage of the customer journey.

Marketing automation isn't just about email marketing and landing pages, it can improve your marketing efforts with genuine marketing roi, build marketing databases, capture and enrich prospect data and align marketing and sales together with prioritised leads.

Read our Beginners Guide to Marketing Automation

 

Download our Free Kindle eBook

Protocol Campaign Architecture Model

Protocol Workflow Automation Template ideal for planning lead generation and B2B marketing campaigns built in Adobe Marketo or Oracle Marketing Cloud

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