Create a data-driven culture for growth
Make smarter decisions by having the right insights and knowledge at your fingertips. Iterate, adapt and optimise.
How can businesses make informed decisions based on data-driven insights? The answer lies in having the right analytics tools to help gather and interpret data, and ultimately make smarter choices.
However, many businesses struggle to implement a data-driven culture for growth. They may face challenges such as incomplete or inaccurate data, difficulty in tracking customer behaviour across multiple channels, or lack of resources to manage and analyse the data.
According to a survey conducted by Forrester, only 29% of businesses feel they are "good" or "very good" at turning data into insights and action. This highlights the real pain points encountered by marketing teams who need to rely on data to drive growth.
A data and insights strategy offered by marketing agencies can help businesses optimise their analytics processes, improve the accuracy of data, and drive growth through informed decision-making.
- Analysing and optimising data sources
- Cross-platform data integration
- Data lakes and disparate data storage
- Creating a 360-degree view of customers
- Integrating sales, marketing and customer support data
- Implementing Business Intelligence tools