The customer journey is the process that a consumer goes through when interacting with a product or service. It includes every touchpoint a customer has with a brand, from initial awareness to post-purchase follow-up. The concept of the customer journey has evolved over time, with various models and frameworks being introduced to help businesses understand and optimise their customer experiences.
Do you have the best platform for your business? Are you paying too much for features you don't need? Our quick read guide explores the five key platforms and compares the main pros and cons.
How does your platform stack up? 100 things to consider Marketing automation platforms offer a wide range of features to help businesses streamline their marketing processes, engage with their audience, and drive more revenue. By understanding these features and how they can benefit your business, you can make informed decisions when choosing a marketing automation […]
Your essential guide to MarTech jargon. Alright, folks, buckle up for a wild ride through the crazy world of marketing technology! Here's an A-Z glossary of all the buzzwords and jargon you need to know. A - AI: No, not a reference to Arnold Schwarzenegger's robotic doppelganger. AI stands for artificial intelligence, the technology that's […]
AI can help your marketing team do more with less. Marketing has undergone a massive transformation in the past decade, with the advent of digital technologies, social media, and artificial intelligence. However, with these changes come new challenges, including budget and resource constraints. In 2023, marketing teams are likely to continue to face these challenges […]
Generating leads often relied on form-fills in B2B, here's our top tips. Forms are a crucial element of B2B lead generation, enabling marketers to capture valuable contact and company information from potential customers. However, form gating – the process of requiring users to provide certain information before accessing content – can be a contentious issue. […]
Your number one priority for B2B emails is getting your email opened (and not swipe/archived. Email marketing is one of the most effective ways to reach and engage with B2B audiences, but it can be challenging to get recipients to open and engage with your emails. One of the key factors that influence email open […]
The world of marketing (and the world in general) feels like it's been turned upside down in the last few years, with global pandemics, political upheavals and financial downturns. As we enter into 2023, the digital marketing landscape continues to evolve rapidly, bringing both opportunities and challenges for B2B marketers. In this blog, we'll discuss […]
Targeted account programmes are a critical part of your B2B strategy. Account-based marketing (ABM) is a strategy that focuses on identifying and targeting key accounts or customers, rather than casting a wide net and hoping to attract leads. It is a highly targeted approach that enables businesses to tailor their marketing efforts to specific accounts […]
Which platform is the best for your B2B organisation? We take a look. Marketing automation platforms have become essential tools for businesses looking to streamline their marketing efforts and drive revenue growth. In this blog post, we'll compare five popular marketing automation platforms - Oracle Eloqua, Marketo, HubSpot, Mailchimp, and Pardot - based on their […]
SEO can seem like a dark art, use these essential strategies to stay ahead of the competition. Here are some SEO strategies for 2023 that you can consider:
Marketing is a journey, not a tactic. The customer journey is an important concept for marketers to understand when planning their B2B marketing content. The customer journey represents the steps or stages that a customer takes when they are considering a purchase or engaging with a company. It is a valuable tool for understanding how […]
When is a lead not a lead? Lead scoring is a powerful tool used by marketers to effectively prioritise leads based on their behaviour, demographics, and fit. This technique involves assigning values to leads to determine which ones are worth pursuing, and which can be placed in the nurturing stage. Effective lead scoring involves a […]
Nurture versus nature. Drip marketing strategies are designed to help businesses nurture prospects and existing customers with relevant content and offers over time. By using automated workflows, businesses can design campaigns that deliver targeted messaging based on specific customer actions, behaviours, and interests. In this guide, we will discuss the top strategies for creating effective […]
Don't fall foul to devious advertising tactics. Clickbots have become a major issue in the world of digital marketing. Clickbots are computer programs designed to mimic real users and click on ads, web pages or links, thereby generating fake traffic. This fake traffic can result in skewed performance metrics, wasted advertising budgets, and ultimately, revenue […]