Reverse Waterfall Campaign Calculator
Use this free Excel template to help you plan marketing automation campaigns.
Plan better campaigns and develop stronger goals, forecasts and KPIs with our free Reverse Waterfall Campaign Calculator. Ideal for Eloqua and Marketo digital touchpoint campaigns.
- Reverse Waterfall Approach - figure out how many contacts you need to fill the funnel
- Target Low-Hanging Fruit - see how converting organic and direct traffic can deliver leads
- Plan Paid Media Spend - for common channels such as Facebook and LinkedIn with benchmarked conversion rates built in
- Predict Marketing Qualified Leads, ROI & Revenue - get a feel for how many sales-ready leads you can generate and figure out your ROI and Pipeline forecast
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