Reverse Waterfall Campaign Calculator

Use this free Excel template to help you plan marketing automation campaigns.

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Overview

Plan better campaigns and develop stronger goals, forecasts and KPIs with our free Reverse Waterfall Campaign Calculator. Ideal for Eloqua and Marketo digital touchpoint campaigns.

  • Reverse Waterfall Approach - figure out how many contacts you need to fill the funnel
  • Target Low-Hanging Fruit - see how converting organic and direct traffic can deliver leads
  • Plan Paid Media Spend - for common channels such as Facebook and LinkedIn with benchmarked conversion rates built in
  • Predict Marketing Qualified Leads, ROI & Revenue - get a feel for how many sales-ready leads you can generate and figure out your ROI and Pipeline forecast
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