Campaign Architecture

The best Marketing Automation relies on best-in-class Campaign Architecture. For us this is about understanding your audience, developing the right messaging, touchpoints, channels and content, having the right data strategy for improved segmentation and personalisation and leveraging the right marketing technology tools to effectively deliver your campaigns effectively and efficiently for your sales organisation. We believe there is a process, and research informed process to this, which is why we're called Protocol.

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Persona Development

Understanding your audience is everything

Truly understanding your audience often unlocks the potential of a truly great campaign. Mapping out the key questions, essential calls to action and content, and answering the questions they're looking for enables a truly engaging customer experience.

Download Customer Journey Powerpoint Template

Customer Journey Touchpoints

Mapping Customer Experience touchpoints to the buyer's journey

Protocol has spent years refining and researching the customer journey stages and key decision points. Our Artificial Intelligence and Machine Learning tools have enabled us to analyse tens of thousands of successful buyer journey's from multiple campaigns helping us build informed and high-performing campaigns.

Customer Journey & Content Touchpoints

Customer Journey Key Content

Protocol data and frameworks are a great starting point for building a new campaign.

Touchpoints and workflows

Omni-Channel Campaign Plays and Workflows, the essential blueprints for developing Marketing Automation campaigns.

Persona Targeting and Segmentation

Key persona analysis and profiling to help inform content briefs and paid, inbound and social media campaigns.

CHANNEL EVOLUTION OVER THE DECADES

How marketing & advertising channels Became more complex, diverse and sophisticated

70 & 80's

Events

Direct Fax

Direct Mail

Telephone

Radio

Physical Display

90's

Email

SMS

Events

Direct Fax

Direct Mail

Telephone

Radio

Physical Display

Online Display

Search / Directories

Website

00's

Mobile Email

Instant Messaging

SMS

Events

Direct Fax

Direct Mail

Telephone

Radio

Physical Display

Online Display

Search / Directories

Website

Landing Page/Microsites

Webinars

Online Affiliates/Associations

Online Video

Paid Search

Wikis

10's

Social Messaging

Group Messaging

Mobile Email

Instant Messaging

Events

Direct Fax

Direct Mail

Telephone

Radio

Physical Display

Online Display

Search / Directories

Website

Landing Page/Microsites

Webinars

Online Affiliates/Associations

Online Video

Paid Search

Wikis

Blogs / Podcasts

Social Media

Online Community Networks and Forums

Mobile Advertising

Widget/App Alerts/Notifications

Online Review Sites

Twitter / Vine / Periscope

Know they customer

Telephone London
+44 (0) 203 476 7442

+44 (0) 203 755 3511

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