Campaign Architecture
Persona Development
Understanding your audience is everything
Customer Journey Touchpoints
Mapping Customer Experience touchpoints to the buyer's journey

Customer Journey & Content Touchpoints

Customer Journey Key Content

Touchpoints and workflows

Persona Targeting and Segmentation
CHANNEL EVOLUTION OVER THE DECADES
How marketing & advertising channels Became more complex, diverse and sophisticated
70 & 80's
Events
Direct Fax
Direct Mail
Telephone
TV
Radio
Physical Display
90's
SMS
Events
Direct Fax
Direct Mail
Telephone
TV
Radio
Physical Display
Online Display
Search / Directories
Website
00's
Mobile Email
Instant Messaging
SMS
Events
Direct Fax
Direct Mail
Telephone
TV
Radio
Physical Display
Online Display
Search / Directories
Website
Landing Page/Microsites
Webinars
Online Affiliates/Associations
Online Video
Paid Search
Wikis
10's
Social Messaging
Group Messaging
Mobile Email
Instant Messaging
Events
Direct Fax
Direct Mail
Telephone
TV
Radio
Physical Display
Online Display
Search / Directories
Website
Landing Page/Microsites
Webinars
Online Affiliates/Associations
Online Video
Paid Search
Wikis
Blogs / Podcasts
Social Media
Online Community Networks and Forums
Mobile Advertising
Widget/App Alerts/Notifications
Online Review Sites
Twitter / Vine / Periscope
Know they customer
London Office
16 Upper Woburn Place
Bloomsbury
London
England
WC1H 0AF
Copyright Protocol Global Ltd 2015-2021. All Rights Reserved.
Registered in England No. 9502225. 16 Upper Woburn Place, Bloomsbury, London, WC1H 0AF
'Protocol' and 'Protocol Empowering Marketers' are Trademarks of Protocol Global Ltd.