Content Audit Template

Use this free Excel template to help you plan your content marketing strategy.


As a specialist marketing automation and campaign architecture consultancy we're often asked to provide feedback on developing the right content mix for clients - and this is the template our consultants use.

Delivering successful multi-channel campaigns rely on having the right content in the mix, ensure that customers are given the right message at the right time in the right way. Most companies don't have a lack of content but do they have the right content?

This free downloadable Excel template includes:

  • 6 Steps of Assessment - from the inventory stage to keywords, persona alignment and customer journey stages
  • Drop-down picklists - to help you to quickly populate the content audit and assess content gaps and needs
  • Scoring - including engagement factor, freshness, authorship, credibility and availability
  • Persona touchpoint planning - plan campaign architecture touchpoints and automated workflows aligned to customer journey stages and persona alignement
  • Gate-worthy assessment - quickly tag content that can be used with form gating and database building strategies
  • Summary table - quickly assess content quantity, mix and availability for ongoing and future campaigns
  • Plan new briefs - tag new content ideas as part of the mix and help create new content briefs

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