Your number one priority for B2B emails is getting your email opened (and not swipe/archived.
Email marketing is one of the most effective ways to reach and engage with B2B audiences, but it can be challenging to get recipients to open and engage with your emails. One of the key factors that influence email open rates is the subject line, so it's important to approach this element of your emails strategically. Here are some best practices for creating effective email subject lines:
- Keep it short and sweet: Aim for subject lines that are 50 characters or less to ensure they can be fully displayed on mobile devices and won't get cut off in email clients.
- Be specific: Use the subject line to clearly communicate the main benefit or value proposition of the email content.
- Personalize when possible: Including the recipient's name or other personal details in the subject line can help to increase open rates.
- Use urgency and scarcity: Adding a sense of urgency or scarcity to the subject line can create a fear of missing out (FOMO) that motivates recipients to open the email.
- A/B test different variations: Testing different subject line variations can help to identify what resonates best with your audience and improve overall email performance.
Here are some examples of top-performing B2B email subject lines:
- [First Name], [Company Name] can help you achieve [specific goal]
- Don't miss out on this exclusive offer
- Limited time only: [discount percentage] off all [product/service]
- Introducing [new product/service]: [specific benefit]
- [Company Name] has a gift for you
- [First Name], have you checked out our latest content?
- [First Name], we have a new solution to [specific pain point]
- [First Name], [specific question]?
- Get ahead of the competition with [product/service]
- [First Name], you won't want to miss this event
- The secret to [specific benefit] revealed
- Our [product/service] is a game-changer for [specific industry]
- [First Name], let's [specific action] together
- We've got [specific solution] for your [specific pain point]
- The ultimate guide to [specific topic]
- [First Name], are you ready to [specific action]?
- The top [number] trends for [specific industry]
- [First Name], don't let [specific challenge] hold you back
- [Number] reasons why [product/service] is right for you
- Get [specific benefit] with [product/service]
Remember, there is no one-size-fits-all approach to email subject lines, so it's important to test and experiment to find what works best for your audience. By following best practices and using these top-performing subject lines as inspiration, you can improve your email open rates and engage with your B2B audience more effectively.