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Digital Advertising & Search Strategy
Get seen, generate leads, build your contact database.
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The magic keyword
Modern search technology relies on a comprehensive mix of keywords, phrases, topic analysis and authority. Building a search and messaging strategy is an essential foundation for both email, SEO and Paid Media strategies and helps you right subject lines, headlines and build high-performing content.Get a search strategy in place
Getting seen, being found
Half the battle of modern marketing is getting noticed. It's tough when we're all bombarded with hundreds of messages everyday - being seen and getting found really matters, on every channel and every platform. Protocol helps brands build their marketing plans, and using all of the technologies and strategies at our disposal.Build your marketing plan
Zero to hero
Landing pages are the storefront for your campaigns, they need to be simple and engaging, offering content and offers with utility, originality and wow factor. We believe there is a science to producing and presenting content that convinces your prospects to trade their precious data for your offer. Ask our experts how.Design hero content
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