CORNERSTONE FRAMEWORK

Plan your campaign leads and ROI

The Protocol ROI calculator is a cornerstone framework we use in planning funnel metrics, response rates, conversions, CPL and more.

Download your template

Use this framework to plan your campaign promotion, MQLs and ROI.
Plan omni-channel paid and owned channels
Build in benchmarks for over 30 channel types
Includes multiple B2B industry metrics
Editable Excel Template
Or use a simplified online version
Download now


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