100 features to look for in your Marketing Automation platform

How does your platform stack up?

100 things to consider

1. Lead Scoring: This feature allows you to assign points to leads based on their behavior and actions on your website or marketing materials.
2. Lead Nurturing: This feature enables you to engage and communicate with your leads via automated email campaigns, social media, and other channels.
3. Email Marketing: This feature lets you create and send automated and targeted email campaigns to your subscribers.
4. Drip Campaigns: This feature enables you to send a series of automated messages to your leads or customers over time.
5. A/B Testing: This feature allows you to test different variations of your marketing messages, content, and landing pages to see which performs better.
6. Landing Pages: This feature enables you to create dedicated pages that are designed to convert visitors into leads or customers.
7. Forms: This feature lets you create forms to capture leads and customer data.
8. CRM Integration: This feature enables you to sync your marketing automation platform with your CRM software, so you have a unified view of your customer data.
9. Analytics and Reporting: This feature lets you track and measure the effectiveness of your marketing campaigns and see how they are impacting your business.
10. Social Media Marketing: This feature enables you to manage and schedule your social media content across multiple platforms.
11. Retargeting: This feature enables you to show ads to people who have previously visited your website or engaged with your content.
12. SMS Marketing: This feature enables you to send text messages to your subscribers and customers.
13. Dynamic Content: This feature lets you personalize your content and messaging based on a visitor's behavior or demographic data.
14. Segmentation: This feature enables you to group your leads and customers into different segments based on various criteria.
15. Lead Capture: This feature lets you capture leads from various sources, such as social media, landing pages, forms, and more.
16. Lead Routing: This feature enables you to route leads to the appropriate sales reps or teams based on specific criteria.
17. Lead Management: This feature enables you to manage your leads and track their progress through your sales funnel.
18. Sales Funnel Automation: This feature lets you automate various stages of your sales funnel, such as lead qualification, follow-up, and closing.
19. Account-Based Marketing: This feature enables you to create personalized marketing campaigns for specific accounts or target audiences.
20. Campaign Management: This feature enables you to manage and track your marketing campaigns across multiple channels.
21. Multi-Channel Marketing: This feature enables you to create campaigns that span multiple channels, such as email, social media, and SMS.
22. Marketing Resource Management: This feature enables you to manage your marketing resources, such as budgets, assets, and campaigns.
23. Workflow Automation: This feature enables you to automate various workflows, such as lead nurturing, lead scoring, and sales follow-up.
24. Collaboration Tools: This feature enables your team to collaborate on marketing campaigns and projects.
25. Custom Fields: This feature enables you to create custom fields to capture specific data points from your leads and customers.
26. Customizable Templates: This feature enables you to create customizable templates for emails, landing pages, and other marketing materials.
27. Drag-and-Drop Editor: This feature enables you to create and edit marketing materials using a drag-and-drop interface.
28. Personalization Tokens: This feature lets you personalize your marketing messages using tokens that insert data from a lead or customer's profile.
29. Geo-Targeting: This feature enables you to target your marketing campaigns based on a lead or customer's location.
30. Lead Source Tracking: This feature lets you track the source of your leads from different channels and campaigns
31. Lead Attribution: This feature enables you to attribute leads and conversions to specific marketing channels or campaigns.
32. Behavioral Tracking: This feature lets you track a lead or customer's behavior across your website and marketing materials.
33. Web Personalization: This feature enables you to personalize your website content based on a visitor's behavior or demographic data.
34. Predictive Analytics: This feature enables you to predict the likelihood of a lead or customer taking a specific action based on their behavior and data.
35. Machine Learning: This feature enables your marketing automation platform to learn from data and improve over time.
36. Dynamic Lists: This feature enables you to create dynamic lists of leads or customers based on specific criteria.
37. Lead Source Reports: This feature enables you to generate reports that show which marketing channels or campaigns are generating the most leads and conversions.
38. Lead Status Reports: This feature enables you to generate reports that show the status of your leads in your sales funnel.
39. Conversion Reports: This feature enables you to generate reports that show the number of conversions you have received from your marketing campaigns.
40. ROI Reports: This feature enables you to generate reports that show the return on investment (ROI) of your marketing campaigns.
41. Website Tracking: This feature enables you to track a visitor's behavior on your website, such as pages viewed and actions taken.
42. Dynamic Content Replacement: This feature enables you to replace content on your website dynamically based on a visitor's behavior or demographic data.
43. Progressive Profiling: This feature enables you to capture additional lead data over time by asking for more information as they engage with your marketing materials.
44. Lead Notifications: This feature enables you to receive notifications when a lead takes a specific action or meets specific criteria.
45. Lead Scoring Notifications: This feature enables you to receive notifications when a lead reaches a certain score threshold.
46. Lead Source Notifications: This feature enables you to receive notifications when a lead comes from a specific marketing channel or campaign.
47. Automated Lead Follow-up: This feature enables you to automate your lead follow-up process based on specific criteria and actions.
48. Automated Sales Follow-up: This feature enables you to automate your sales follow-up process based on specific criteria and actions.
49. Sales Pipeline Management: This feature enables you to manage your sales pipeline and track the progress of your deals.
50. Sales Forecasting: This feature enables you to forecast your sales revenue based on your sales pipeline and historical data.
51. Deal Tracking: This feature enables you to track the status and progress of your deals.
52. Opportunity Management: This feature enables you to manage your sales opportunities and track their progress.
53. Sales Performance Reports: This feature enables you to generate reports that show the performance of your sales team and deals.
54. Marketing Calendar: This feature enables you to plan and schedule your marketing campaigns and activities.
55. Social Listening: This feature enables you to monitor social media conversations about your brand and industry.
56. Reputation Management: This feature enables you to manage your online reputation and respond to reviews and feedback.
57. Customer Journey Mapping: This feature enables you to map out the customer journey and identify areas for improvement.
58. Lead-to-Customer Conversion Reports: This feature enables you to generate reports that show the percentage of leads that convert into customers.
59. Marketing Attribution: This feature enables you to attribute revenue and conversions to specific marketing channels or campaigns.
60. Affiliate Marketing Management: This feature enables you to manage your affiliate marketing programs and track performance.
61. Third-Party Integration: This feature enables your marketing automation platform to integrate with third-party tools and platforms.
62. Content Management System (CMS) Integration: This feature enables your marketing automation platform to integrate with your CMS.
63. API Access: This feature enables developers to access your marketing automation platform through an application programming interface (API) and build custom integrations.
64. SMS Marketing: This feature enables you to send text messages to your leads and customers.
65. Mobile App Notifications: This feature enables you to send push notifications to users who have installed your mobile app.
66. Multilingual Support: This feature enables you to create and manage marketing campaigns in multiple languages.
67. GDPR Compliance: This feature enables you to comply with the General Data Protection Regulation (GDPR) by obtaining consent and protecting personal data.
68. CCPA Compliance: This feature enables you to comply with the California Consumer Privacy Act (CCPA) by providing transparency and control over personal data.
69. Email Deliverability Monitoring: This feature enables you to monitor the deliverability of your emails and identify issues.
70. Email A/B Testing: This feature enables you to test different email variations to see which performs best.
71. Automated Email Campaigns: This feature enables you to automate your email campaigns based on specific criteria and actions.
72. Email Drip Campaigns: This feature enables you to send a series of automated emails over time to nurture leads.
73. Email Segmentation: This feature enables you to segment your email list based on specific criteria and send targeted messages.
74. Dynamic Email Content: This feature enables you to personalize email content based on a recipient's behavior or demographic data.
75. Lead Nurturing Workflows: This feature enables you to create workflows that nurture leads based on specific criteria and actions.
76. Customizable Landing Pages: This feature enables you to create landing pages that match your brand and messaging.
77. A/B Testing Landing Pages: This feature enables you to test different landing page variations to see which performs best.
78. Form Builder: This feature enables you to create custom forms to capture lead data.
79. Form A/B Testing: This feature enables you to test different form variations to see which performs best.
80. Social Media Management: This feature enables you to manage and publish content on social media platforms.
81. Social Media Monitoring: This feature enables you to monitor social media conversations about your brand and industry.
82. Social Media Advertising: This feature enables you to run targeted ads on social media platforms.
83. Customer Segmentation: This feature enables you to segment your customer list based on specific criteria and send targeted messages.
84. Customer Journey Analytics: This feature enables you to track a customer's journey from initial contact to purchase and beyond.
85. Referral Marketing: This feature enables you to incentivize customers to refer others to your business.
86. Loyalty Programs: This feature enables you to reward loyal customers with exclusive offers and perks.
87. Customer Advocacy Programs: This feature enables you to encourage customers to become advocates for your brand and share their positive experiences.
88. Customer Feedback Management: This feature enables you to collect and manage feedback from customers to improve your products and services.
89. Chatbots: This feature enables you to automate customer service and support through chatbots.
90. Customer Support Ticketing: This feature enables you to manage and resolve customer support tickets.
91. Knowledge Base Management: This feature enables you to create and manage a knowledge base for customers to find answers to their questions.
92. E-commerce Integration: This feature enables you to integrate your marketing automation platform with your e-commerce platform.
93. Abandoned Cart Recovery: This feature enables you to recover lost sales by sending automated messages to customers who have abandoned their shopping cart.
94. Product Recommendations: This feature enables you to recommend products to customers based on their behavior and preferences.
95. Upsell and Cross-Sell Campaigns: This feature enables you to promote additional products to customers who have already made a purchase.
96. Customer Retention Campaigns: This feature enables you to create campaigns that focus on retaining existing customers by providing them with valuable offers and rewards.
97. Affiliate Marketing: This feature enables you to partner with other businesses to promote your products or services and earn a commission on sales.
98. Sales Funnel Management: This feature enables you to manage and optimize the sales funnel to maximize conversions.
99. coring: This feature enables you to assign scores to leads based on their behavior and engagement, allowing you to prioritize them accordingly.
100. ROI Reporting: This feature enables you to measure the return on investment (ROI) of your marketing campaigns and make data-driven decisions to optimize them.

Marketing automation platforms offer a wide range of features to help businesses streamline their marketing processes, engage with their audience, and drive more revenue. By understanding these features and how they can benefit your business, you can make informed decisions when choosing a marketing automation platform and use it to its full potential.