Marketing Automation and CRM Integration

Unify your marketing and sales teams and strategies

Align your sales and marketing team both strategically and technically – ensuring a good flow of leads and information between your growth platforms.

How can businesses ensure a seamless flow of leads and information between their marketing automation and CRM systems?

Many companies are facing the challenge of integrating these two platforms, as they often operate in silos and don’t communicate effectively with each other.

According to a report by Ascend2, 58% of marketers surveyed identified integrating disparate technologies as their biggest challenge in marketing automation.

The same report also found that 51% of companies lack the expertise needed to integrate multiple systems. The result is often a lack of alignment between sales and marketing teams, which can lead to missed opportunities and decreased revenue.

Our services:

  • Integrating the leading marketing automation platforms
  • Including support for HubSpot, Marketo, Pardot, Eloqua, and Act-On, Salesforce and Microsoft Dynamics
  • Mapping out the integration process and defining data flow requirements
  • Setting up the integration and ensuring data integrity
  • Creating custom fields and objects as needed for seamless data transfer
  • Testing the integration and providing ongoing support
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