Marketing Automation


In a world where the customer is in control, digital content and presence is critical and the customer experience can make or break your quarterly revenues - Marketing Automation has now become critical. The challenge is knowing how your organisation can adopt this must-have marketing technology.


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Marketing Automation Technical Consulting

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BEGINNERS TRAINING & WORKSHOPS

Are you an absolute beginner? Maybe wondering whether MA is right for you and your company? Join one of Protocol's team workshops that takes you from the very basics.

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TECHNICAL AUDITS & NEEDS ASSESSMENTS

Unpicking existing data and technical platforms can be a time-consuming and technical challenge. Understanding what your organisation really needs can also help you inform a technical brief.

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PLATFORM COMPARISON AND VENDOR SELECTION

Protocol has strategic partnerships with many Marketing Automation vendors but we remain unbiased and independent. We can help you shortlist and select the best vendor to match your requirements.

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IMPLEMENTATION & INTEGRATION

Implementation phase can be stressful and confusing. Getting systems to play nice and talk to each other is another common headache. Protocol draws on years of experience and frameworks to make the process smoother and more manageable.

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PLATFORM & DATA OPTIMISATION

Sometimes just getting the basics right helps a lot - from data structure to API's, re-usable templates and help guides. Our team can review and optimise your platforms to make them perform better and be efficient and manageable.

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DATA SCIENCES, REPORTING & ANALYTICS

Understanding success and tracking performance is an art in itself. Often the trick is in the structure of campaigns and how you manage data, and also having a considered analytics plan in place. Our data scientists can provide best practice reporting and insights.

Data a Mess?

Let our Analysts help clean up and your data, solve your privacy and consent issues and capture meaningful interests and preferences that drive meaningful personalisation for your customers.
 

What is Marketing Automation?


Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster.
Defined Software platforms and technologies used to automate numerous steps along the path to conversion, including campaign management, customer segmentation, and lead generation, nurturing and scoring to efficiently market via diverse channels.

Marketing automation is software that enables marketers to create a Connected Customer Experience. To easily deliver sophisticated, relevant, time sensitive and personalised messaging to customers and prospects, track their engagement, monitor and manage buying signals and working seamlessly with all channels including web, events, social and sales.

(we don’t like the suggestion that it ‘saves time and money’ as it rarely does – we think it is more about adding value)

Expertise, Platforms & Partners

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MArketing Automation SaaS Platforms

Our Analysts, Engineers and Developers have a wide range of experience in many platforms, with many organisations opting for popular tools such as Oracle Eloqua and Adobe Marketo.

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CRM and Sales DATA BASE PLATFORMS

Customers often battle with connecting and integrating sales and marketing platforms together. Our team has in-depth knowledge of various platforms including SalesForce.com

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DATA MANAGEMENT AND REPORTING PLATFORMS

Modernise your organisations approach to marketing with the right skills, training, tools, frameworks, advice and mentoring. From team workshops to one-on-one advice.

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