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Align your sales and marketing team both strategically and technically - ensuring a good flow of leads and information between your growth platforms.

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Do you have the best platform for your business? Are you paying too much for features you don't need? Our quick read guide explores the five key platforms and compares the main pros and cons.

How does your platform stack up? 100 things to consider Marketing automation platforms offer a wide range of features to help businesses streamline their marketing processes, engage with their audience, and drive more revenue. By understanding these features and how they can benefit your business, you can make informed decisions when choosing a marketing automation […]

Your essential guide to MarTech jargon. Alright, folks, buckle up for a wild ride through the crazy world of marketing technology! Here's an A-Z glossary of all the buzzwords and jargon you need to know. A - AI: No, not a reference to Arnold Schwarzenegger's robotic doppelganger. AI stands for artificial intelligence, the technology that's […]

Nurture versus nature.  Drip marketing strategies are designed to help businesses nurture prospects and existing customers with relevant content and offers over time. By using automated workflows, businesses can design campaigns that deliver targeted messaging based on specific customer actions, behaviours, and interests. In this guide, we will discuss the top strategies for creating effective […]

Master your most essential outbound channel.  Email marketing continues to be one of the most effective ways to connect with a target audience. However, standing out from the hundreds of emails that inundate the inboxes of potential customers daily can be challenging. Every brand wants to create an email that resonates with recipients, elicits a […]

Grappling your growth strategy? Let's discuss. Marketing is an essential part of any business, and one of the most important aspects of marketing is generating leads. Leads are potential customers who have shown some interest in your product or service, and they are the lifeblood of any business. However, generating leads can be a time-consuming […]

The customer journey is the process that a consumer goes through when interacting with a product or service. It includes every touchpoint a customer has with a brand, from initial awareness to post-purchase follow-up. The concept of the customer journey has evolved over time, with various models and frameworks being introduced to help businesses understand and optimise their customer experiences.