• Marketing has evolved.
    Have you?

    Data, Automation and AI have transformed the way we engage our customers. 
    They allow us to deliver the one thing that matters : personalisation.
  • Do you struggle to predict campaign ROI?

    Predict campaign success with our Excel based template including B2B industry and channel paid and owned benchmarks.
    Download ROI Calculator
  • Master your customer journey

    Use this cornerstone B2B framework to build out your messaging strategy, content and key touchpoints.
    Download Framework

We are a London-based Marketing Automation Agency for B2B brands.

Protocol is an award-winning, digital marketing agency that helps global brands build high-performing growth strategies with the latest marketing technology platforms including marketing automation and AI. 
EXPLORE OUR WORKOur capabilitiesWho we help
The customer journey is the process that a consumer goes through when interacting with a product or service. It includes every touchpoint a customer has with a brand, from initial awareness to post-purchase follow-up. The concept of the customer journey has evolved over time, with various models and frameworks being introduced to help businesses understand and optimise their customer experiences.
Do you have the best platform for your business? Are you paying too much for features you don't need? Our quick read guide explores the five key platforms and compares the main pros and cons.
How does your platform stack up? 100 things to consider Marketing automation platforms offer a wide range of features to help businesses streamline their marketing processes, engage with their audience, and drive more revenue. By understanding these features and how they can benefit your business, you can make informed decisions when choosing a marketing automation […]
Your essential guide to MarTech jargon. Alright, folks, buckle up for a wild ride through the crazy world of marketing technology! Here's an A-Z glossary of all the buzzwords and jargon you need to know. A - AI: No, not a reference to Arnold Schwarzenegger's robotic doppelganger. AI stands for artificial intelligence, the technology that's […]
AI can help your marketing team do more with less. Marketing has undergone a massive transformation in the past decade, with the advent of digital technologies, social media, and artificial intelligence. However, with these changes come new challenges, including budget and resource constraints. In 2023, marketing teams are likely to continue to face these challenges […]
Generating leads often relied on form-fills in B2B, here's our top tips. Forms are a crucial element of B2B lead generation, enabling marketers to capture valuable contact and company information from potential customers. However, form gating – the process of requiring users to provide certain information before accessing content – can be a contentious issue. […]

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