The top challenges (and solutions) to build your ABM strategy

Targeted account programmes are a critical part of your B2B strategy. Account-based marketing (ABM) is a strategy that focuses on identifying and targeting key accounts or customers, rather than casting a wide net and hoping to attract leads. It is a highly targeted approach that enables businesses to tailor their marketing efforts to specific accounts […]

Compare the core features of Eloqua, Marketo, HubSpot, MailChimp and Pardot

Which platform is the best for your B2B organisation? We take a look. Marketing automation platforms have become essential tools for businesses looking to streamline their marketing efforts and drive revenue growth. In this blog post, we'll compare five popular marketing automation platforms - Oracle Eloqua, Marketo, HubSpot, Mailchimp, and Pardot - based on their […]

Why B2B marketers should always use the customer journey model

Marketing is a journey, not a tactic. The customer journey is an important concept for marketers to understand when planning their B2B marketing content. The customer journey represents the steps or stages that a customer takes when they are considering a purchase or engaging with a company. It is a valuable tool for understanding how […]

Lead scoring techniques: Assigning values to leads based on their behaviour, demographics, and fit to help sales teams prioritise follow-up.

When is a lead not a lead?  Lead scoring is a powerful tool used by marketers to effectively prioritise leads based on their behaviour, demographics, and fit. This technique involves assigning values to leads to determine which ones are worth pursuing, and which can be placed in the nurturing stage. Effective lead scoring involves a […]

How clickbots are burning your advertising budgets

Don't fall foul to devious advertising tactics. Clickbots have become a major issue in the world of digital marketing. Clickbots are computer programs designed to mimic real users and click on ads, web pages or links, thereby generating fake traffic. This fake traffic can result in skewed performance metrics, wasted advertising budgets, and ultimately, revenue […] 
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