A model to help you plan key campaign plays and your marketing plan.


As a specialist marketing automation and campaign architecture consultancy we use this essential framework to help identify key plays and components that make up your go-to-market strategy.

  • Playbooks - Groups use-cases by objective including acquisition inbound, data enrichment, nurture, channel, sales enablement and customer marketing
  • Use Cases - 50 Detailed use-cases for the most commonly used campaign objectives
  • Goals and Objectives - Description covering each use case goals
  • Data Requirements - The data types required to run each use case
  • MarTech Functionality - The functions and features of your martech stack required to deliver the use cases and campaigns

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