RESEARCH, BENCHMARKS, TRAINING & FRAMEWORKS


Protocol marketing research, benchmarks, tools and agile frameworks have helped marketers at some of the worlds leading brands make informed decisions with simple templates, training know-how and useful resources.


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Upskill and Accelerate Digital Transformation

UX & Storyboards

Workshops & Training

Our team can faciliate user-friendly workshops, team training and one-to-one mentoring covering the absolute basics to advanced techniques.

UX & Storyboards

office 365 Templates

Protocol has a suite of templated, easy to use resources to cover a range of modern marketing tasks - from personas, to content strategy, data health and campaign design.

UX & Storyboards

benchmarking data

Designing a modern marketing campaign is tough enough, often marketers struggle knowing where to spend their time - and marketing pounds. Protocol index provides benchmarking data enabling informed decision making.

Best Practice Templates, Tools & Frameworks

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Campaign Planning Tools

Protocol Index Benchmarking Data

Protocol uses data to inform solid marketing plans and campaign strategies - including Protocol Index Benchmarks, our database of key marketing metrics. Protocol Index uses data from MA & CRM platforms as well as curated surveys to deliver insights for metrics including funnel stage conversions and engagement metrics for inbound channels, form submission and email engagement.

Benchmarks | Autumn 2018

 

Protocol Reverse Funnel Calculator

Protocol uses data to inform solid marketing plans and campaign strategies - including Protocol Index Benchmarks, our database of key marketing metrics. Protocol Index uses data from MA & CRM platforms as well as curated surveys to deliver insights for metrics including funnel stage conversions and engagement metrics for inbound channels, form submission and email engagement.


Marketing Automation Plays

Marketing Automation can deliver the vision of highly personalised customer experiences with triggered content based on the customers journey and leads sorted, prioritised and routed to sales. The challenge is knowing how to tackle such sophistication campaigns which we call Plays. Over the years we've compliled archives of set Plays into Playbooks which feature pre-built, standardised approaches to many campaign types - from acquisition to nurture, webinars and live events. These re-usable and repeatable plays can be quickly adapted, personalised and scaled for different regions and audiences.
 

Marketing Automation Playbook

Protocol has spent years refining and researching the customer journey stages and key decision points. Our Artificial Intelligence and Machine Learning tools have enabled us to analyse tens of thousands of successful buyer journey's from multiple campaigns helping us build informed and high-performing campaigns.
https://www.protocol.global/wp-content/uploads/2019/01/Protocol-Playbook-Menu-2019-v1.2.xlsx
 

Campaign Architecture Template

Developing your marketing automation campaign can be daunting - especially when trying to consider all of the multi-channel components, workflow, data and touchpoints. Our PPTX template is perfect to get you going when you're staring at a blank sheet of paper and acts as your master blueprint for briefing developers, designers and copywriters alike.

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