Build stronger connections with hyper-targeted campaigns
Build your personalisation engine with every piece of explicit or behavioural data to build hyper-targeted campaigns
How well do you really know your customers? Many businesses struggle with effectively targeting their audience, resulting in wasted resources and missed opportunities. According to a study by Econsultancy, 74% of marketers agree that targeted personalization increases customer engagement.
Effective segmentation and database management are essential for creating personalized, relevant campaigns that resonate with your audience. However, managing data can be a daunting task, especially when dealing with large amounts of information.
Marketing automation solutions offer advanced segmentation capabilities to help businesses harness the power of their data for hyper-targeted campaigns.
By leveraging explicit and behavioral data, businesses can build stronger connections with their customers and ultimately drive more conversions. It’s important to ensure that your database is well-maintained and up-to-date, as outdated or irrelevant data can have a negative impact on your campaigns. With the help of marketing automation experts, businesses can streamline their database management processes and maximize the impact of their campaigns.
- Segmentation strategy and implementation
- List building and management
- Static and dynamic lists creation
- Tagging and tracking setup
- Personalisation for customer journey stage
- Personalisation for areas of interest, industries, personas
- Personalisation for seniority, language, tone, geography