Segmentation and database management

Build stronger connections with hyper-targeted campaigns

Build your personalisation engine with every piece of explicit or behavioural data to build hyper-targeted campaigns

How well do you really know your customers? Many businesses struggle with effectively targeting their audience, resulting in wasted resources and missed opportunities. According to a study by Econsultancy, 74% of marketers agree that targeted personalization increases customer engagement.

Effective segmentation and database management are essential for creating personalized, relevant campaigns that resonate with your audience. However, managing data can be a daunting task, especially when dealing with large amounts of information.

Marketing automation solutions offer advanced segmentation capabilities to help businesses harness the power of their data for hyper-targeted campaigns.

By leveraging explicit and behavioral data, businesses can build stronger connections with their customers and ultimately drive more conversions. It's important to ensure that your database is well-maintained and up-to-date, as outdated or irrelevant data can have a negative impact on your campaigns. With the help of marketing automation experts, businesses can streamline their database management processes and maximize the impact of their campaigns.

Our services:

  • Segmentation strategy and implementation
  • List building and management
  • Static and dynamic lists creation
  • Tagging and tracking setup
  • Personalisation for customer journey stage
  • Personalisation for areas of interest, industries, personas
  • Personalisation for seniority, language, tone, geography

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